Module 2 · Lesson 2.3My Path Workbook

You’re exploring as a guest. Your work is saved on this device only. Create a free account

RISE Founder Path

Module 2 · From Idea to Opportunity

0% complete

Stage 1 · First Idea

Module 1 · Start

Entrepreneurial Mindset & Confidence Building

Module 2 · Validate

From Idea to Opportunity

2.1From Idea to Opportunity: What Makes an Idea Viable?2.2Market Validation Techniques

2.3 Understanding Your Customer: Personas & Needs

2.4Identifying Your Niche 2.5From Validation to Action: Applying Your Findings Module 2 complete

Module 3 · Business Models & Strategic Planning

Module 4 · Financial Literacy, Accounting & Legal Basics

Module 5 · Digital & AI-Powered Entrepreneurship

Module 6 · Networking, Communication & Ecosystem Access

Module 7 · Mentoring, Community & Next Steps

About 25 min left

LESSON 2.3

Understanding Your Customer:
Personas & Needs

Who exactly is my customer?

You practiseSpotting opportunitiesValuing ideas

01 / 08

Meet Ana

Meet Ana, 34. She works full time and has two kids. She picks them up at 4 pm.

Her biggest problem: no time to plan and cook healthy dinners. She wants a simple, affordable fix.

Who is your Ana?

Think of one real person who has the problem you want to solve. You’ll build their profile in this lesson.

Section 1 of 8