RISEFounder Path
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All modules

Module 2

From Idea to Opportunity

Stage 2 · Validate

Module 2: Learning objectives

Is my idea worth pursuing?

Workbook chapter 2 · Your opportunity

What you will have at the end

  • Opportunity check
  • Validation plan
  • Interview findings
  • Customer persona
  • Problem-solution fit
  • Niche statement
  • Refined concept

Each one is a page you write about your own venture. Together they are chapter 2 of your Venture Dossier.

By the end you will be able to

  • Tell a general idea from a validated business opportunity.
  • Use simple validation methods to test whether your idea is worth pursuing.
  • Describe who your customer is, with their needs, problems and habits.
  • Describe the specific market niche for your concept.
  • Use Problem-Solution Fit and a customer persona to sharpen your idea.

Lessons

  1. 2.1 From Idea to Opportunity: What Makes an Idea Viable?Is my idea an opportunity yet?You will: Rate your idea against five signs of an opportunity.Saved as: Opportunity check

    You practiseSpotting opportunitiesValuing ideas

    18 min
  2. 2.2 Market Validation TechniquesHow do I test my idea without spending money?You will: Choose a validation method, plan a small test and run a customer interview scenario.Saved as: Validation plan, Interview findings

    You practiseTaking the initiativeCoping with uncertainty

    25 min
  3. 2.3 Understanding Your Customer: Personas & NeedsWho exactly is my customer?You will: Build a customer persona and a Problem-Solution Fit statement.Saved as: Customer persona, Problem-solution fit

    You practiseSpotting opportunitiesValuing ideas

    25 min
  4. 2.4 Identifying Your NicheWhich slice of the market is mine?You will: Write your niche statement.Saved as: Niche statement

    You practiseVision

    20 min
  5. 2.5 From Validation to Action: Applying Your FindingsAm I ready to build a business model?You will: Place your findings on the idea’s journey and refine your concept.Saved as: Refined concept

    You practisePlanning and managementLearning through experience

    15 min
Start this module

Your idea’s journey

  1. 1. First IdeaYou are here
  2. 2. Validated Problem
  3. 3. Defined Customer
  4. 4. Niched Concept
  5. 5. Ready for Business Model Development