Module 2 · Lesson 2.2My Path Workbook

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RISE Founder Path

Module 2 · From Idea to Opportunity

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Stage 1 · First Idea

Module 1 · Start

Entrepreneurial Mindset & Confidence Building

Module 2 · Validate

From Idea to Opportunity

2.1From Idea to Opportunity: What Makes an Idea Viable?

2.2 Market Validation Techniques

2.3Understanding Your Customer: Personas & Needs 2.4Identifying Your Niche 2.5From Validation to Action: Applying Your Findings Module 2 complete

Module 3 · Business Models & Strategic Planning

Module 4 · Financial Literacy, Accounting & Legal Basics

Module 5 · Digital & AI-Powered Entrepreneurship

Module 6 · Networking, Communication & Ecosystem Access

Module 7 · Mentoring, Community & Next Steps

About 25 min left

LESSON 2.2

Market Validation Techniques

How do I test my idea without spending money?

You practiseTaking the initiativeCoping with uncertainty

01 / 07

The smallest test

Someone wants to start a tutoring platform. Before building a website, they offer lessons over a messaging app.

In a few weeks, they learn if students want it and what they’ll pay. It costs almost nothing.

What’s the smallest test you could run this week? · Sample for Elif

No right answer yet. You’ll learn five ways to test in the next section.

Section 1 of 7